Neek The Exotic is going to be dropping his new album, Hustle Don’t Stop, on August 20th. I probably would have let this pass me by if Alterbeats, the track’s producer, didn’t shoot me a link on Twitter to check it out. It’s really a dope piece of work. The production is a creeper with it’s combination of dusty horns and eerie horror music vibe. All the emcees bring something nice to the mic, and more importantly use the term “ratchet” as it was originally referred to back in the day. The video direction is also done well. I like how the lighting remains dark as the camera approaches each emcee during their verse. I am going to get my ears peeled for this upcoming project.