Serge Severe sent me this single last July, and now it gets the video treatment. The song is strong! The sixteens are all tough, and show and edginess in the belief in his own self. Because in the end Severe is the product…the skills…the presence…the lyricism…and the intensity on full display here.
Single You Out: Serge Severe – That Product
Serge Severe is an artist that a decade ago used to hit me (and we would feature) EPs on a fairly consistent basis. Really talented emcee who made great music out of Portland at the time if I recollect. And then as life moves, priorities shift, I didn’t hear much over the last several years. But he just sent me his new SXLXMXN laced track, That Product, which really showcases that edge, energy, and talent I came to really appreciate all that many years and releases ago. Really great to hear from him again.

